Peter Dart is a marketer, working for Sir Martin Sorrell in WPP. He worked closely with the Foundation management team to develop the new brand identity for the Prince's Foundation for building community.
Previous to WPP, Peter was an entrepreneur, founding a marketing consultancy called Added Value in 1988, which he sold to WPP in 2001. Before that he was a marketing director for Unilever in Europe and Asia.
He read Physics in Hertford College, Oxford, where he was also the Organ Scholar. He owns one of England's award-winning vineyards - Stanlake Park - where he lives with his wife Annette and their three teenage children.